Research
Research hammer sessions combine stakeholder interviews, survey design, and ethnographic planning. We gather audience ore ethically with consent frameworks aligned to PIPEDA.
Mount Pleasant, Vancouver
Forge audience clarity from research — not from shortcuts.
AudienceForge is an audience research and persona strategy agency in Mount Pleasant, Vancouver. We forge audience understanding through interviews, segment analysis, and community strategy workshops — never through purchased email lists, bot follower packages, or forged engagement schemes. Canadian brands, scale-ups, and marketing teams engage us to cast clear persona frameworks from real research ore, not shortcuts.
Audience craft — not fake audience packages
AudienceForge builds audience strategy from research and persona development. We do not sell fake followers, bot engagement, purchased email lists, or forged audience packages of any kind. The word forge describes how we temper raw research into actionable persona frameworks. We run persona casting workshops, segment alloy mapping, and community furnace sessions that synthesise qualitative and quantitative insight. We do not operate follower farms, sell scraped lists, or promise overnight audience growth through artificial means.
Our Vancouver studio follows BC Business Practices and Consumer Protection Act principles in how we describe services and set expectations. Research engagements include documented methodology, anonymised participant handling under PIPEDA, and clear deliverable lists priced in CAD.
Forge metrics
38+Audience strategy programmes since 2020
11Researchers and strategists on team
120+Persona profiles cast for Canadian brands
Figures updated Q1 2026. Research depth and timelines vary by sector and access to customers.
Forge 01 — Research to community
Segment
Segment weld workshops map cohort boundaries, needs states, and channel preferences. Segment alloy diagrams show how audiences overlap without collapsing distinct groups.
Persona
Persona casting delivers documented profiles with jobs-to-be-done, objections, and message triggers. Insight tempering rounds refine profiles with your sales and support teams.
Community
Community smithing plans engagement rhythms, ambassador criteria, and moderation guidelines — always for legitimate brand communities, never for astroturfed engagement.
Inside the forge
Our four-step audience craft process moves from raw questions to deployable strategy artefacts. Each phase includes written summaries your team can reference during campaign planning.
- Research kiln — Scope questions, recruit participants, and run interviews or surveys with documented consent.
- Segment mould — Cluster findings into segment alloys with clear inclusion and exclusion criteria.
- Persona anvil — Cast persona frameworks with messaging implications and channel hints.
- Community furnace — Design community strategy blueprints where relevant to your category.
Why AudienceForge
Mount Pleasant teams and national brands choose AudienceForge when audience assumptions need grounding in evidence. We speak the language of craft — audience forge, research hammer, loyalty forge — to emphasise disciplined work over hype. Indicative ranges: persona sprint projects from $6,500–$14,000 CAD; full audience strategy programmes from $18,000–$45,000 CAD depending on methodology mix and participant recruitment needs.
Anonymised forge outcomes
Pacific SaaS scale-up
Segment weld analysis clarified three distinct buyer cohorts previously lumped together. Persona casting reduced wasted ad spend — results varied by channel execution and were not guaranteed in advance.
BC retail collective
Community smithing plan supported a loyalty programme redesign. Engagement improved over two quarters; individual metrics depend on offer strength and seasonality.
Forge services
Audience research briefs
Structured discovery programmes with interviews, surveys, and synthesis reports.
Persona development
Cast persona frameworks with messaging and channel guidance for campaign teams.
Community strategy
Engagement architecture for owned communities and ambassador programmes.
Inside the Mount Pleasant forge
Our Vancouver research studio hosts persona workshops, ethnographic synthesis, and segment mapping for Canadian brands.
Quick answers
Do you sell email lists or followers?
No. AudienceForge builds audience strategy from research and persona development. We do not sell fake followers, bot engagement, purchased email lists, or forged audience packages of any kind.
How is research conducted?
Through consented interviews, surveys, and workshop synthesis — documented under PIPEDA practices.
What regions do you serve?
Primary base in Vancouver with clients across British Columbia and Canada-wide remote engagements.
Start an audience brief
Tell us about your brand, current segments, and research goals. We respond within two business days.
Start an audience briefMarketing outcomes depend on industry, budget, creative execution, and market conditions across Canada. We do not guarantee specific revenue, conversion rates, follower counts, funding results, or ROI. Case examples are illustrative and anonymised — not promises of future performance.